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One
thing I know: we live in an abundant
Universe. There is more than enough for everyone.
Another
thing I know: you won’t
get booked or get clients or sell books if you don’t market
yourself.
Last thing I know (for the sake of this
argument): most people – even accomplished speakers,
coaches, and authors – are terrible marketers. Especially those
with a passion
for their cause. They can tell you everything you want to know about
the cause, but they often have a hard time convincing people to donate
money, volunteer, or promote the cause to others. They mistakenly
believe their passion alone will infuse others to share it. Sometimes
it does, but generally speaking, the causes that succeed are the ones
that have passionate promoters who know the importance of implementing
smart marketing campaigns.
Marketing
is not rocket science. But it does require a plan and a boatload of
action. It also requires creativity, finesse, and attention to detail.
Everybody
is good at something. Most
people, in fact, forget how good they are at what they do because they
do it so naturally and easily. If you have an expertise in something
– ANYTHING – that will help make Planet Earth a better
place, it’s really incumbent upon you to share your knowledge
with the world. For one thing, we can always use more qualified
teachers. Secondly, it’s one of the best ways to create wealth in
today’s world.
Let’s face it. Unless
you’re a rock legend or the billionaire owner of a software
monolith, you're probably not going to be selected as Time magazine's
"Person of the Year" for your work to end malaria and feed the world.
And unless you're a tech geek with lots and lots of disposable income,
you’re probably not going to create the next Twitter or iPhone or
blockbuster film. That doesn't mean, however, that your mission and
message are unimportant. In fact, they are vital. You CAN change the
world, but only if you can package your knowledge to reach the people
who thirst for it.
The
problem is that most speakers and
coaches are very good at speaking and coaching
– they’re just not necessarily all that accomplished
at creating strategic marketing plans that actually work to
attract their ideal clients or writing books that reach the audiences
they want and deserve. This
is not a slight – as I just said, we’re all naturally good
at
specific things; likewise, there are other areas where we tend to need
professional support. (Ask my niece about my math skills if you want
personal proof from me!)
Are you a speaker
or coach who doesn't have a book yet? Isn't it time
you finally wrote it? A book will give you credibility you've never had
before. You can use it as an uberbusiness card, and use it to open
doors that have, up till now, remained closed. You can use it as a
bonus product for affiliate relationships. You can use it as a superior
lead generator at the top of your product funnel.
Creating that
book is easier than you might think. You need to know just 3
things: (a) what your message is, (b) who your audience is, and
(c) why you need to tell your story. The rest – the editing, book
production, marketing, etc. – is the easy part. But no one else
on earth can manufacture the passion and knowledge that you, alone,
possess. Write | Market | Design is the writing,
editing, presentation,
design, and marketing solution for socially conscious speakers,
coaches, and authors.
We
live in an abundant Universe.
There’s more than enough for everyone out there. Because I so
adamantly believe in the Law of Attraction, I don’t generally
speak in terms of competition – it’s just more
natural for me to think of the others in my industry as colleagues. But
the speaker who’s going to get the gig … the coach who
will earn 6 figures their first year … the author
who’s going to crack the best-seller list … is the one who
knows how to stand
out among some very crowded fields.
If
you want help with writing, exceptional editing,
first-rate design, and solid marketing tools that will position you to
be the leader in your niche and help you share your passion with the
world, you’ve come to the right place.

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