The
best way to justify a significant increase in your fees is to become
and be known as THE expert in your industry or niche. The fastest way
to become an expert is to START WRITING!
This
6-week seminar series will cover 6 easy, inexpensive, important ways to
market yourself with your writing. You don’t have to be a great
writer – you just have to start. Remember, done is better than
perfect!
Week 2 - Blogging Basics August 2
Week 3 - Masterful Media Releases
August 9
Week 4 - Article Marketing August 16
Week 5 - eBooks Essentials August 23
Week 6 - Step Up Your SEO (Search Engine Optimization) August 30
WEEK
1 – Social Networking (twitter, facebook, LinkedIn, etc.)
Write
messages to create relationships.
Although almost everybody has heard of social media — and is, perhaps, signed up with several social networking sites — few fully understand their potential as places to create relationships, establish expertise, and build your business. Come find out why social networking sites are NOT the place to push your products, why your teeny-tiny picture matters so much, how to complete your profile for your best exposure, how to identify good people to have in your network, and how to decide which networks are the best ones for you.
WEEK
2 – Blogging Basics
Write
to get and stay connected with clients, colleagues, vendors, and
industry insiders.
WEEK
3 – Masterful Media Releases
Write
to
inform the media and othes of the newsworthy aspects of your business.
Media releases differ from blogs and articles in that their primary function is to generate interest from the media so that they will contact you for further information or an interview, which can lead to a story in the print/online/ broadcast media. In the case of a media release, you are not writing to the end user, but to the editor or producer who will assign a reporter to cover the stories that are interesting and newsworthy. Come learn what might be newsworthy about your business, and how to write a release that will get the media's attention and set you apart from the thousands of other news releases they receive every day.
WEEK
4 – Article Marketing
Write
on- and offline about ever aspect of your business, industry, niche, or
clients.
Articles differ still from blogs and media releases in that they contain research, are written for the end-user, and are disseminated through different channels. A good rule of thumb is that virtually any article can be used as a blog post, but not every blog post can be treated as an article. Come discover why article marketing is so important for driving traffic to your site (and blog) and positioning you as an expert; how to find topics; where to submit; how often to submit; and how to create a writing schedule.
WEEK
5 – eBook Essentials
Write
tips, techniques, how-to advice from your perspective as an expert in
your
industry.
An eBook is the same as a printed book — it's just delivered electronically (e.g., no trees are killed to get your book in your readers' hands). Whether you plan to sell it or give it away as an inexpensive marketing product, your eBook can be an invaluable way to share your message with your prospective clients. This session will teach you how to determine a topic for your eBook; how to structure your chapters; how to repurpose other materials as content for your eBook; whether and how much to charge; and how to market your eBook.
WEEK
6 – Step Up Your SEO
(Search Engine Optimization)
Pull
it all together to increase your rankings in the major search
engines.
|
The
workshop on blogging was great! Now I can't shut up
... uh oh! Wow!
Thanks to Laura for sharing her expertise in social media marketing.
I am so
excited to implement everything I've learned. This class has been
AMAZING!
—
Pam Donison, |