| |
 |
|
| |
|
| |
HOME
WRITE
MARKET
DESIGN
GALLERY
SPEAKING
STORE
RESOURCES
MEDIA
ABOUT |
| |
|
| |
 |
| |
|
| |
Articles |
| |
|
| |
One of the fastest ways to drive traffic
to your site, create credibility and visibility in your business or
industry, and add quality content to your site is through articles packed
with information that your readers want. |
| |
|
| |
Got great article ideas,
but feel your writing needs
a little polishing?
E-mail us today! |
| |
|
|
| |
People are thirsty for information. It's
why more than a billion people surf the Net each and every day. If
you're an expert in your business or industry, you MUST be writing
articles to get your information in front of as many people as possible.
There are dozens of uses for articles, including placement on the Web,
in local papers, in industry publications, in association newsletters,
and for your own newsletter.
Submitting electronic versions of your aritcles
to online directories will also greatly enhance your blog's
or website's SEO.
|
|
| |
|
|
| |
Benefits of Article Marketing
|
|
| |
|
|
| |
Regular articles will
enable you to:
- Boost your personal and
professional credibility ―
Getting your articles published boosts your credibility and begins
to create a necessary cycle of trust with your readers. For many
authors, submitting to any of the myriad online article directories
is an excellent way to get started.
-
Build a
brand equity and "the brand called YOU" ―
Having your articles featured in online
and print publications builds brand equity for you, your business,
and your expertise. It generates or reinforces in your customers'
and prospects' minds the nature of your product or service and, most
importantly, how you can solve their problem or help them out.
-
Drive
traffic to your Web site — This is caused by the many eZine publishers who visit article
directories throughout the year, in search of quality articles for
their email newsletters or Web sites, in addition to the end-users
who are looking to immediately benefit from your expertise. Include
a resource box at the end of your articles so that when they are
reprinted elsewhere, your new readers can find you and your site.
The most important component of your resource box for the spiders is
the URL for your Web site.
-
Receive
quality and relevant leads to your Web site —
The folks who read all your dynamic
material and click on the link(s) found in your resource box come to
you as highly-qualified prospects, by the very nature of the way
they learned about your business or industry.
-
Beat
advertising in effectiveness by as much as seven to 10 times —
Everyone knows companies pay
big bucks for all those ads. With articles, though, you have
automatic third-party endorsement (by the Site or Publication that
carries your article) of yourself as an expert, whether it's an
article you've written or one someone else has written about you. By
becoming the expert, you endear yourself to potential
customers before they even visit your Web site. There is no better
way to "pre-sell" your prospects than through article marketing.
-
Better
use the 24 hours you have in each day —
Having your articles in published
online or in print media allows the publishers to pre-sell your
ideal target prospects without you having to make cold calls or
face-to-face sales appointments. It's not so much about making sales
directly as it is qualified lead generation.
-
Find
customers you may not have been able to reach before
― Every
article you submit is essentially casting a wider net to reach new
customers and traffic that have never seen your articles or Web site
before.
-
Get
continued traffic to your Web site for years to come —
In most cases, your articles will be
online for at least an initial 180 days (6 months); however, many
ezine publishers and Web masters who reprint your articles with your
resource box intact will display your articles and links for many
years. This means surges of traffic this year and many random spikes
and continual traffic over the next decade.
-
Write
that book! That's right. Once you've amassed enough articles,
you can put them all together to create an eBook — or traditional
bound book. What a GIANT credibility builder!
Click here
to download a Glossary of Terms from the Article Marketing Home Study
Course.
|
|
| |
|
|
| |
Ready to begin?
Let's Get Started NOW! |
|
|
|
|
| |
c
Where to Find New Material for Your Articles
|
|
| |
|
|
| |
-
Old
Stories on Article Directories
― These include your articles and
those authored by others. Make no mistake – we're not endorsing
plagiarizing. Rather, we're suggesting you mine others' articles for
ideas. Can you give someone else's material a new
perspective, offer an alternative or two to the solutions they
offered, rebut their position, or simply use their material as a
jumping off point for an entirely new angle or direction?
-
Old
Original Forum Posts ― If you've been online for some
time, you likely belong to a few industry-specific forums. Did you
answer any questions or put some thoughtful content into any of
those posts? If so, your old forum posts longer than 250 words in length
might make great articles you can put back into distribution to create more
traffic and sales for your business, as well as enhancing your
credibility.
-
Old
Blog Posts ― The whole point of blogging, besides posting
frequently, is that you can easily syndicate your blog via an RSS
feed. Because of the syndicated orientation of blogging, your blog
posts greater than 250 words might make great articles. Rewrite them
a bit, slap new titles, add a resource box that pitches your blog's URL,
and you could quickly put dozen to hundreds of articles into immediate
distribution. The caveat here is that you MUST rewrite the posts.
The search engines will ding you if you have duplicate copy
traveling across the Internet.
-
Out
of Date Books ― Have you authored a book that is no longer
in print? If you own the copyright, the material in that book is an
excellent source for hundreds of quality articles with just a few
days or a week of editing.
-
Your
Current eBooks ― Grab 10 to 20 percent of your
hottest-selling eBook and turn it into articles designed to seduce
your reader into wanting to buy the whole eBook from you.
Christian Carter is
a master at this!!! He well understands the need to deliver
valuable content, never getting skimpy or simply teasing his readers
with "what they could learn if they bought his eBook." Just keep the
articles short, with bullets or small numbered lists.
-
Top
10 or Top 7 Articles ― Everyone likes content they can
read quickly. Why not create Top 10 Lists related to your niche or
area of expertise? Just start with a headline such as "Top 7
Leadership Strategies for Newbie Managers" and then number the list
from one to seven. Come up with a sub-headline for each tip, and
then write a paragraph describing each tip. These are so easy to
produce that you can probably crank out a couple every day.
-
Keyword Research ― Using a
good keyword research tool, you
can enter in keywords relating to your niche and discover the topics
people are currently searching for that are related to your
expertise. Use this as a springboard to launch another 25 articles,
related to providing short tips on how to solve or get more out of
your chosen keywords. For example: a recent keyword search of "yoga"
suggested someone should write articles about "yoga journals or
journaling" and about proper form or different types of "yoga
poses."
|
|
| |
|
|
| |
d
Getting Started
|
|
| |
|
|
| |
If you're not writing
articles, you should be! Hire us for some coaching, to edit your
articles, or to write and submit them for you! |
|
| |
|
|
| |
Ready to begin?
Let's Get Started NOW! |
|
| |
|
|