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Are you a speaker, comedian, minister, or trainer?
Do you want a trendy way to reach new members of your niche audience?
Podcasting may be the way to go.
They're easy to record and distribute.
Remember, though, an excellent podcast begins with the


Podcast Scripts


Podcasting is the recording of longer, program-oriented online audio, available as digital files you can download and listen to any time youAn excellent podcast begins with the WORDS. choose. Podcasting does NOT refer to the downloading of individual MP3s or songs, but it does refer to the download of things like talk shows or hosted music programs. Though podcasters' Web sites sometimes offer direct downloads or streaming content, a podcast is distinguished from other digital media formats because it can be syndicated, subscribed to, and downloaded automatically when new content is added, through a feed reader such as RSS or Atom.


Podcasting initially appealed to people who wanted to distribute their own radio-style shows, but the system quickly became widely used in other ways, including school lesson and homework assignments, official and unofficial audio tours of museums, conference meeting alerts and updates, and by police departments to distribute public safety messages.


Podcasts are now distributed by professional organizations, as well as amateur audio producers who want to share their content with others. News organizations such as NPR and CNN offer podcasts of their news stories, while other types of podcasts can be downloaded from Comedy Central, G4 TV, VH1, and many other broadcasting companies. Podcasts can be browsed at iTunes Music Stores or found directly on an organization's Web site, which often provides links to its current podcasts.


According to a December 2010 report by Edison Research:


  • The percentage of Americans who have ever watched or listened to a podcast is 45 percent, up 2 percent from the previous year. This equates to approximately 70 million Americans, aged 12 and older.


  • Ninety percent of survey respondents indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and more than 40 percent reported purchasing behaviors, indicating that they are receptive to the right message in the right context.

  • The podcast audience has migrated from being predominantly “early adopters” to more closely resembling mainstream media consumers.

  • Podcast consumers continue to prefer consuming content at their desktop, rather than on dedicated media players; however, mobile device media consumption is surging.

  • Podcast consumers are highly involved in social networking.

  • Two-thirds of podcast consumers have listened to digital audio files by connecting an iPod or other MP3 player to their car audio system.
  Is this your audience?
Then how about getting started with your own podcasts
 Formatting and Distributing Your Podcasts

A podcast can be created by anyone who has a microphone or digital video camera and a computer with recording software. In fact, recent versions of Apple's GarageBand include special options for creating and exporting podcasts. A simple link to the podcast will open the file in iTunes, making it possible for anyone with a website to publish podcasts.


Podcasts are often distributed in "episodes," meaning new podcasts are made available on a regular basis. Users can subscribe to these podcasts, which iTunes can automatically download as they become available. Once podcasts are downloaded, the files are saved in the iTunes Library and can be viewed within the Podcasts section. They can be played within iTunes or transferred to an iPod, so users can watch or listen to podcasts while they are on the go.

 A Great Podcast Begins with a Strong Script

OK in the beginning, people were downloading podcasts of Phil and Erma bickering over dinner. Really, they were. Now, though, as with general Internet use, people are turning to podcasts for content. If you have great content that can easily be chunked down into 10- or 15-minute audio segments, podcasting is probably for you!


Certain articles and blog posts you may already have written can be excellent sources for podcasts. But you may want to consider targeting a new niche audience, or reaching out in a new way to your existing audience. Any way you slice it, though your podcast begins with your words.


As with all communication, you must know your subject and your audience before you begin. An outline is a great idea, but a script is even better. Some people balk at the idea of a script, because they don't want to sound canned. That's where rehearsal comes in! You can practice your script so that you know the content well and are able to read it without sounding like you're reading. But only if you first put it all down on paper.

 Getting Started
  Are you ready to dive into podcasting? Let us help you write your podcast scripts so that you can ensure the successful creation and distribution of content your listenters CRAVE. We will help you create clear, succinct, inviting scripts that enable you to record in-demand podcasts!  

Ready to begin? Let's Get Started NOW!


Your greatest resource
is your time.

— Brian Tracy


LAURA ORSINI | Freelance Writer | Editor | Designer | Marketer | Social Alchemist | BLOG

@WriteMarketDesign.com 602.518.5376 PO Box 40273, Phoenix AZ 85067



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