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Who should write a book? If you are an expert
on a subject, possess a skill you can teach to
others, have specialized knowledge in an area
or industry, or simply have a burning desire to share information, you should probably write a book! 


  Writing Your Book

It's never been easier to write and publish a book.It's never been easier to write a book than it is today. With the advent of print-on-demand and self-publishing, almost anyone can throw a book together ― a real bound book, with pages and everything ― for a few hundred dollars. This news is exciting and encouraging. There's no reason you shouldn't author the book you've always thought about writing.


The question, though, is whether it will be a book anyone other than your mother wants to read. If you want to make a book people will want to buy ― and eagerly recommend to others, you'll need to make sure it's got a professional look and feel. This involves a strong message, professional editing, quality cover and interior design, proper formatting and typesetting, proofreading, and good messaging on the back cover. Then there's the marketing, which smart authors begin as soon as the writing commences.


Click here to view our infographic: Timeline of a Book.


Before undertaking a writing project, it's absolutely essential to know who your audience is and know why you're writing to them. We're all busier than we've ever been before, and information pummels us relentlessly from every side. The same is true for your readers and would-be readers.


Regardless of what you are writing, whether it's an e-mail or a novel, you must know two things: (1) that it's worth your time to write, and (2) that it's worth your readers' time to read.

 Mistakes First-Time Nonfiction Authors Often Make
  NOTE: With the exception of #2, the same list is applicable to FICTION authors, as well.

1.  Failing to determine who your niche audience is, and if/where they buy books. First, do you know who you are writing to? Their specific demographics? Next, do you know where they spend time, and if or where they buy books?

2.  Writing what you want to write, as opposed to what your market wants to read. Have you surveyed your market to determine that there is a need/demand for a book on your subject?

3.  Skipping the due diligence. What else is out there on this subject? How is your book different?

4.  Neglecting to create a realistic timeline. When are you planning to publish? What steps need to occur between now and then? Have you written them down? Scheduled them?

5.  Not understanding the difference between traditional publishing and self-publishing. Have you decided which route you will take? If you're going the traditional publisher route, have you already secured an agent?


6. Failing to understand that a book is a business. Do you have a business plan for your book, including a marketing profile and a complete budget?

7.  Forgetting to create a realistic budget. How much money are you prepared to spend to make this book a reality?

8. Thinking you don’t need an editor. Even Michael Jordan needed a coach. Do you have a skilled editor in your network? Do you know what to look for in an editor?

9.  Designing your own cover. Did you know the average book consumer spends just 8 seconds on the front cover and 14 seconds on the back cover before deciding to move on or open a book? Have you located a graphic artist who is skilled at cover design?

10.Believing the book will sell itself. Do you have an inkling of all the work that goes into getting your book into the hands of potential readers?


Ready to begin? Let's Get Started NOW!

  The Role of the Editor

Just as all-time greats Wayne Gretzky and Martina Navratilova needed coaches, even the mostBe hip. Write! talented writer in the world sometimes needs an objective eye to provide feedback, sharpen the focus, and make an already strong piece of writing a stellar piece of writing. Most writers are not Steinbeck, or even Mitch Albom. While they may have a great story to tell or have some fantastic information to share with the world, they also might struggle with getting their words on paper (or into their word processing programs). Perhaps they're great at outlining their overall concepts, but they need some help fleshing out the ideas, or finessing the language to make it as clear and compelling as possible. These are writers who would benefit from working with a qualified editor.


One mistake almost every writer makes ― even long-time, experienced writers ― is overwriting. That is, writing too many words. If there's one thing most good writing has in common, it's that its authors know how to keep it concise. Even with epic novels, detailed self-help books, or Web copy that goes on for screen after screen, if the language of each sentence, paragraph, and chapter is not concise and to the point, people will stop reading it. Precision with language is an art ― and it's a talent all good editors have. It's why writers hire them, in fact ― to help them get rid of the excess words and phrases that detract from the core of their message.


Here's a quick tip: The next time you write anything, get your piece polished and finished, to the place where you think it's perfect. Then go back and cut it by 25 percent. Really. It will improve your work immeasurably.


If you've got great content (stories, ideas, a message), the essential thing is to get it down! Use bullet points. Create an audio recording of your ideas and have someone transcribe it for you. Write it all in one gigantic 103-page paragraph. Just get it into words ― on the page. Then, find a qualified editor to shape it into something publishable.

  Getting Started

Are you finally ready to write your book? Congratulations! Hire us to coach you through your writing process, keep you accountable, edit your book, design your book, and/or help you market it!


Ready to begin? Let's Get Started NOW!


The way I see it, every one of us in the writing business starts off with precisely the same tools,
the 26 letters of the alphabet. All we can do is try
to arrange those 26 letters in a different way
than anyone else has before.

— Bob Greene



LAURA ORSINI | Freelance Writer | Editor | Designer | Marketer | Social Alchemist | BLOG

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