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Did you know that eBooks are among the easiest ways
to increase your exposure and credibility
within a limited budget? Why not get started TODAY?

  Publish Your eBook
  What is an eBook?

eBooks are an easy way to break into publishing.An eBook is a book that is written and formatted just like a normal book — but it's not printed or bound in a hard copy.  Instead, what you sell is an electronic version that is delivered via e-mail, or that is downloaded directly to the purchaser's computer or Palm Pilot straight from the Internet. The purchaser has the option of printing a few pages or the whole thing, if they like — but they don't have to print any of it if they don't want to.  Research has shown, however, that most people who purchase e-books print at least a portion of the pages.


The main thing is that any book is much more about the words and ideas it contains, its message — and much less about the format in which it is delivered.  Make no mistake —  people will never give up physical books.  Almost anyone reading fiction is always going to want to curl up on the sofa with their book...  But, eBooks are incredibly useful tools for people selling nonfiction, specifically "how-to" books.  Writing an eBook is a great way to get visibility for yourself and your business while simultaneously creating credibility as an expert and a stream of passive income. And who couldn't use more passive income?


The one caveat, if you want people other than your mother to read your eBook, is that you MUST have a Web site — and you must be willing to invest the money or the time in Search Engine Optimization so that people can find your eBook and purchase it from you.


Ready to begin? Let's Get Started NOW!

  Why is an eBook easier to produce than a bound book?

Because there is no printing, binding, or physical distribution, there are fewer hard costs involved in the production of an eBook. However, just as with a physical, bound book, you will need a Web site equipped with eCommerce and a marketing campaign.


The fact that there is no hard copy also does not mean you can throw caution out the window or ignore the need for a scintillating subject addressed to the ideal niche audience; an attractive, user friendly layout; or proper grammar, punctuation, sentence structure, and the like. In short, you still must treat this project as if you were authoring a real book ― because you ARE authoring a real book!


Click here to view our infographic: Timeline of a Book.

  ePublishing Checklist

This checklist will walk you through the process of writing, publishing, and marketing an eBook. If you follow every step, you'll be well on your way to a successfully self-published book. For best results, hire a professional to help you through the process.


•  If you want it to be successful, you must understand that a book is a business.

•  Determine the area in which you are an EXPERT.

•  Then determine your niche/specialty market.

•  Find a problem faced by your niche market that you can solve with your book.

•  Create an “Ask Campaign” to find out from your niche market what, specifically, they’d like to know about solving that problem.

•  Visit association meetings, specialty shops, online forums, blogs, and social media sites to ask experts on your subject the 5 questions they are most frequently asked.

•  Research the other books/e‑books out there on your subject.

•  Determine the angle that will make your book different from all the others on the same subject.

•  If you are self-publishing, create a name for your publishing company that does not reflect your name (i.e., do not use the author’s initials as the publishing company name).

•  Create a logo for your publishing company.

•  Create a chapter/section/content list.

•  Create a blog dedicated to your book’s subject – even if it’s fiction.

•  Write the book.

•  Set a tentative but realistic publication date.

•  Everything on this timeline should be aimed at that date.

•  Come up with a title and a catchy, interesting subtitle.

•  Come up with an idea for a cover design.

•  If you’re not an artist/graphic designer, spend the money to have a professional design the cover and interior of your book.

•  Gather endorsements from experts and household names in your field who have reviewed your book. Use them on the back cover.

•  Make a list of the people (friends, family, clients, bloggers/experts in your field) you’d like to have read the book and offer their feedback.

•  If you asked for constructive feedback, accept it graciously.

•  Trust your instincts. If someone makes a suggestion you’re simply not comfortable with, ignore it! This is your book!

•  Create a plan for marketing your book to your niche audience.

•  Decide on a URL for your Web site.

•  Research to see if that URL already exists.

•  Purchase your URL as soon as you find one that works for you and is available.

•  Proofread the book.

•  Make sure to SpellCheck.


•  Double-check the spellings of all proper nouns; double-check the spellings/existence of all URLs; and double-check any phone numbers you may have included in your book.

•  Check to make sure you haven’t overused HTML links to the point that they’re more distracting than helpful.

•  Make sure all your photos and graphics are maximized to 72 dpi so they will download well.

•  If appropriate, create an index for your book.

•  Once the book is as perfect as YOU can make it, go back and tighten it up by cutting about 25% of the content.

•  Format your book as an e-book.

•  Make it available for the eReader market in the following formats: epub, mobi, PDB, PDF, RTF, and plain text.

•  Decide if you will protect your book with DRM to prevent copying and sharing.

•  Research eReader distributors:,, (CLICK HERE for a comparison of rates and offerings.)

•  Spend the money to have your manuscript professionally edited.

•  Spend the money to have your book professionally typeset.

•  Determine whether you will pursue a contract with an e-book publisher or self-publish.

•  Determine a price for your book.

•  Put a publication date on your e-book.

•  Secure an ISBN (International Standard Book Number) for your book.

•  Once your eBook is finished, copyright it.

•  Schedule a launch event and begin promoting it.

•  Hire a Web designer — or design your own site.

•  Remember: Your website doesn’t have to be fancy or hi-tech as much as it needs to be eye-catching and easy to navigate.

•  Determine the kinds of things you can include as “bonuses” for your eBook launch and solicit them!

•  Gather testimonials from individuals who have read/used your book and benefited from it.

•  Write an irresistibly catchy sales letter for your website that explains all the features and benefits of your product.

•  Remember to use the words “so that” when explaining your features and benefits. My cookbook provides quick, easy recipes so that you can get out of the kitchen to sit down with your family in mere minutes.

•  Set up your website with e‑commerce capability (a shopping cart).


•  Put your PDF eBook on CDs so that you can carry copies with you at all times.

•  Write your next book.

  Why is an eBook easier to produce than a bound book?

Amazon (Kindle) | Barnes & Noble (Nook)
iPad (Apple Bookstore) | Sony Reader (Reader Store)


epub – Your most important format. This is the format Smashwords distributes to the Apple iBookstore, Sony, Kobo, B&N, Stanza, Aldiko and others. Also very popular with customers. EPUB is an open industry format.


Sony Reader (LRF) – LRF is the format used on older Sony Reader ebook devices. The newer Sony Readers use EPUB.


Kindle (.mobi) – This is one of the most popular formats for customers. Mobipocket is an eBook format supported on the Kindle, as well as Windows PCs and many handheld devices. DO NOT disable this format.


Palm Doc (PDB) – PalmDoc is a format primarily used on Palm Pilot devices, but readers are available for PalmOS, Symbian OS, Windows Mobile Pocket PC/Smartphone, desktop Windows, and Macintosh.


PDF – Portable Document Format, or PDF, is a file format readable by most devices, including handheld e-readers, PDAs, and computers. A good format if your work contains fancy formatting, charts or images.


RTF – Rich Text Format, or RTF, is a cross-platform document format supported by many word processors and devices. Usually pretty good at preserving original formatting from Word documents.


Plain Text – Plain text is the most widely supported file format, working on nearly all readers and devices. It lacks formatting, but will work anywhere. For best results with plain text, your source document should not contain fancy formatting or images.

  Getting Started
  Are you ready to write your eBook? Congratulations! This is a remarkable first step. Hire us to coach you through your writing process, keep you accountable, edit your eBook, design your eBook, format your eBook for all available eReaders, and/or help you market it!  

Ready to begin? Let's Get Started NOW!


LAURA ORSINI | Freelance Writer | Editor | Designer | Marketer | Social Alchemist | BLOG

Laura • 602.518.5376 • PO Box 40273, Phoenix AZ 85067



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